How this works
Exchange Outcomes show what happened after an outbound message.
- Each exchange is a lead/day window.
- Outcome types come from call logs or lead status changes.
Limits
Call initiator may be unknown
What to do next
Use Journey to audit attribution.
Outcomes recorded after each message exchange window.
Outcome types capture the first meaningful event after the exchange.
Confidence: high (within 24h), medium (72h), low (7d) based on lead date_modified; beyond 7d uses state_snapshot with no outcome time.
Showing exchanges tied to templates that match Action Queue: at least 50 leads and recent replies available.
Exchanges are message windows per lead per day (a lead can have multiple exchanges across days). Calls after exchange counts how many exchanges were followed by a call, not unique leads.
Rows represent reply windows (exchanges), not individual calls or tasks.