How this works
Select one template to see performance, guidance, and evidence.
- Metrics are per lead exposure within the date range.
- Reply/negative rates rely on reply-window attribution.
- Suggested actions are derived from the observed metrics.
Limits
Calls are tracked separately in outcomes data
What to do next
Use Next Best Actions and rewrite suggestions to iterate.
Each template view shows performance aggregated over the selected date range.
Metrics are computed per lead exposure (unique parent_id) to avoid chatty leads skewing results.
Use this to improve messaging and timing. Not for eligibility decisions.
- Select a single template to load its performance detail.
Exposure
Unique leads who received the template.
Outbound Occurrences
Total messages sent.
Reply rate
Percent of exposed leads who replied within the reply window.
Negative Reaction Rate (of leads)
Percent of exposed leads whose reply included complaints or opt-out signals.
Silence
Percent of exposed leads with no reply in the window.
Metrics are computed per lead exposure to reduce skew from repeat messagers.