How this works
Timing analysis is based on when messages are sent.
- Outcomes are attributed to send time, not reply time.
- Colors compare each bucket to the overall average.
Limits
All templates aggregated unless filtered elsewhere
What to do next
Use lower-friction windows for complex asks.
Inbound activity and negative reaction by hour to guide safer send windows.
Metrics are computed per lead exposure (unique parent_id) to avoid chatty leads skewing results.
Use this to improve messaging and timing. Not for eligibility decisions.
- Avoid high negative reaction periods for complex asks (documents, long explanations).
- Use low-friction prompts (YES / CALL / LATER) during off-peak or late hours.
- Prefer high-engagement windows for time-sensitive or call-first messages.
Reply rate
Percent of exposed leads who replied within the reply window.
Negative Reaction Rate (of leads)
Percent of exposed leads whose reply included complaints or opt-out signals.
Silence
Percent of exposed leads with no reply in the window.
Interpret timing patterns directionally; avoid optimizing on very low-volume hours.